R.H. Donnelley (Quote) yesterday agreed to acquire Search and advertising directory Business.com for $345 million dollars.
Business.com was formed by Jake Winebaum and Sky Dayton in 1999 when they purchased the domain for a, at that time, staggering amount of 7.5 million. Not a bad return over a few years.
R.H. Donnelley Chairman and CEO David C. Swanson said Business.com Inc.’s performance-based, pay-per-click ad platform will boost its Triple Play business-to-consumer marketing offerings, which help local business attract customers through print Yellow Pages, Internet Yellow Pages and search engine marketing/search engine optimization (SEM/SEO) tools.
